An Action-Packed First Week at The Events House

25 July 2017
Sophie Sherratt

An Action-Packed First Week at The Events House

From day one at this company, I knew I was on board with one of the best in the events industry.

The variety of equipment is so vast it was almost overwhelming at first, but the team is so thorough in explaining all of the equipment and witnessing it in action first hand at both F1 Live London and Silverstone Grand Prix allowed me to differentiate between the multitude of activations available.

Within the first few days I had already trialled the F1 seat simulator to get a feel for the technology (even if I flew off the track a few times) it definitely helped to experience the simulator in action and discover how cool the equipment really is.

During this time I was invited by the team to attend F1 Live in London where, in preparation for the F1 Grand Prix at Silverstone, we had several activations including the Pit Stop Challenge with a F1 half car, F1 seats, Scalextric, three Bataks and the Pit Wall which allows users to experience telemetry of the simulators alongside promotion VT.

This was the day I realised how incredible the events industry is and how lucky I am to be in with such an amazing company, not only did I have the chance to help out setting up and branding some of the gear at Velocity, but also seeing the F1 parade first hand, a handful of live bands and meeting hundreds of people all keen to get on the equipment and experience our range of racing simulators all in the lead up to the Grand Prix.

The buzz surrounding this event was contagious and I couldn’t wait to get to the circuit in Silverstone to experience it all over again on a much larger scale. Once there, the atmosphere was even more incredible, and with everything up and running I was able to test drive both the full size F1 virtual reality simulator in the Drivers’ Lounge, as well as a Formula Motion simulator across the track at Silver Six hospitality for Pirelli. Across the event there were a multitude of activations, 10 in total, taking place both inside the track and the vicinity. A couple included the Woodlands campsite and Sahara Force India, the weekend was set to be the busiest and best yet.

It didn’t disappoint, the entire event was amazing and with Hamilton’s win the crowd was elated. With such joy surrounding the circuit many visitors made a beeline for the simulators in an attempt to beat the best. It truly was heaving with excitement and once race day came to an end at Silverstone I wanted it to happen all over again.

By the end of my first week at The Events House it felt like the team were old friends they are such a welcoming bunch. I’ve never had such a blast with strangers, which is testament to how successful the company already is, aside from the logistics that goes into the entire event process and with everyone working together, there’s no wonder this company is so successful and still rapidly growing.

Now at the end of my second week here, I feel so privileged to be a part of the Events House family and could not be more grateful for the chance to be a part of this exciting and continuously expanding company.

Sophie Sherratt


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