Mercedes-Benz World

Simulator Room

The Brief

Mercedes-Benz World stands on the site of Brooklands, the world’s first purpose built motor racing circuit - so when they approached us to reinvent their Simulator Room, we just had to say yes.


The original Simulator Room had just 5 Playseats but with plenty of space to work with, we had the opportunity to really show off what we can do and create something far superior. So we got to work and our Research and Development Team put together an array of 3D designs, complete with full MBW branding. The designs were a success and once MBW had narrowed down what they wanted, we were on our way. With a dedicated Account Manager and Event Manager, our new partners knew they were in good hands every step of the way.

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The Events House / Mercedes-Benz World Partnership

Our Partnership officially began in May 2019 when the brand new Simulator Room opened its doors to the general public - including the VR5 Motion (complete with it’s very own Pitwall) F1 and GT Playseats; together we’re showcasing the very best in the world of ESports. But it doesn’t stop there, Mercedes- Benz World is a family destination and with custom built Kid’s Racers, we’re making sure the Young Racers out there have a wheel to sit behind too.


Despite being just a few months old, the Simulator Room has already been the location for the SMS-R Final - which saw the top players from around the world, both professional and amateurs compete for the top spot. Whilst the players raced head to head around the track, their fans watched the race live in Mercedes-Benz World’s very own cinema whilst it was live streamed across Apex Online Racing YouTube Channel.


Safe to say, the Simulator Room has already proved to be a huge success and as they say, things can only get better.

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